For Chapter #THREE, Happy Socks partnered with über cool Brooklyn based photographer Bill Gentle for a photo road trip throughout California to shoot lifestyle images of our third collection.

Stay tuned: we will post more sunny and summery pictures of Happy Socks -Cali style- all year long. One of the best ways we found to fight the harsh winter ahead.

Photography: Backyard Bill

Styling: Fanny Boström

Models: Ingrid Sophie Schram & Simon Howell

Shot in location – California, USA

We’ve finally gotten hold of a few pictures from the opening ceremony of our Stockholm concept store! After some chaotic days of hard work finishing the store, a celebration was well needed!

We want to thank everyone for coming to our store and sharing this night of celebration with us; we want to thank our curious first customers who popped by to see what was happening and ended up buying a bunch of new cool socks. We would also like to thank Grandins Flying Cirkus for helping us out with all the construction work – it’s been a great pleasure working with you guys! Last but not least, thanks to Kronenbourg 1664 for their contribution to a successful party.

Ladies and Gentlemen! The world’s first Happy Socks concept store has opened! We are mighty proud, and advise you all to pop by for a chance to check out one of Stockholm’s coolest stores in history!

Location: Mäster Samuelsgatan 9, Stockholm/Sweden
Opening Hours: Mon-Fri 11am – 7pm. Sat 11 am – 5pm.

Pictures of the opening ceremony coming very soon – stay tuned!

Ladies and Gentlemen, allow us to present our latest collection – Chapter #THREE

Chapter #THREE presents the most versatile Happy Socks collection so far! This month we’d like to take the opportunity to guide you through this collection with some recommendations from various new categories. Among the newcomers you’ll find Women and Men selections. We’ve also broadened the collection with an entirely new family member: Hemp & Recycled Yarn. These are made of industrial hemp plants grown in Egypt, mixed with recycled yarn remains.

Oh and by the way… Tubes are back!

Our beloved www.happysocks.com is down for construction, and the second chapter of our story is officially over.
But in just an hour, we let you turn the page and walk into the amazing world of our next chapter in the sock history: Chapter Three!

/Happy Socks Crew

The socks have, after a short summer break, started travelling again, and we are currently found at the Pure tradeshow in London.
Lots of people. Loads of socks.

Happy Socks Summer Sale is on NOW! Hit Our Store today before it’s too late!!

Sometimes things just don’t have to be so complicated…

A few weeks ago, Paris super-store colette and KesselsKramer contacted Happy Socks to create 40 ultra limited pairs of socks for the store swap they organized between colette in Paris and London’s KK Outlet.
We took the best pairs of Chapter #TWO and mismatched them, creating new fun pairs: the right sock stands for colette and the left is from KesselsKramer.

20 pairs available at colette
20 pairs available at KK Outlet

These tend to go super fast: so hurry!

All pictures taken at colette by katyparis.

Visit colette
Visit KK Outlet